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Broadcast Letter To Recruiters For Sales/Marketing

H. DAVID PATTERSON
200 West Broad St. | Columbus, Ohio 43215
H: 614-555-1212 | C: 614-559-1822 | davidp@worldnet.att.net

May 12, 20––

Ms.Sandra Rushadin
Executive Recruiter
Rushadin Search Group
100 Overland Street
Boston, MA 02215

Dear Ms.Rushadin:

I have heard about your excellent search work from Bill Frank, a well-connected colleague, who also mentioned now would be a particularly good time to contact you. He heard you have a search in progress for an exceptional sales/marketing executive where I would be a strong candidate. It's unlikely you would find me through normal channels (I recently sold a profitable business I started here in Columbus), so I'm writing to you instead.

My entrepreneurial and management skills will make your client money--quickly. Here are some accomplishments you should know about:

    As Business Unit Manager of International Paper's Consumer Packaging Division, I led the sales/marketing team that achieved record sales growth of $35 million in only three years, and drove four other Fortune 500 manufacturers out of our markets permanently

    With sales, marketing, operations, and finance reporting to me, my SBU's products achieved the #1 industry market share with profit margins increasing five consecutive years.

    I conceived and introduced several products which became packaging industry standards and now contribute sales of $70 million+. This leadership required substantial corporate investment in five new manufacturing facilities all of which met or exceeded corporate return on investment hurdle rates, well ahead of schedule.

    With key senior executives of customer organizations, I personally negotiated numerous $multi-million, multi-year dominant or sole supplier contracts. These critical customer/supplier relationships required development and implementation of state-of-the-art QAQC, JIT and manufacturing cost reduction programs. I led the division into these areas.

I will quickly repeat these successes for your client and look forward to returning to the team manufacturing/marketing environment where I excel. Please call me at your earliest convenience--I will move quickly on an outstanding officer-level or general manager opportunity.

Sincerely,

H. David Patterson

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.